Turkish cotton is a long stable fiber, and it creates a towel with a high level of comfort, absorbency and durability. This premium cotton is grown exclusively in the Turkish region.

Altough Turkish cotton is less absorbent than other types of cotton, such as Egyptian cotton, in towels too much absorbency means that a towel remains wet long after use.

Also, towels that are too absorbent tend to become wet in humid climates all by themselves. So Turkish cotton is ideally suited for travel towels, beach towels, yoga towels and gym towels, where quick drying is neccessary.

Turkish Cotton provides the perfect balance between absorbency and softness which makes it the best cotton to be used in towels.

How to Care Your Towel

Always wash new towels before their first use: First time wash will help set the color, improve absorbency and reduce lint.

Add vinegar instead of fabric softeners: Fabric softeners will reduce absorbency and stiffen the your towels. On the other hand vinegar is a great natural way to increase absorbency and also remove the musty smell that damp towels tend to produce.

Stay away from chlorine-bleach: It will significiantly damage and weaken the fibers, so will reduce the life of towels.Oxygen-based bleach/whiteners work better as a stain remover or whitener.

Baking soda will get your towels cleaner and whiter, but don’t use vinegar and baking soda in the same rinse. The chemical reaction they both create may not be ideal for your washing machine.